![]() Liquid Death packaged their water in aluminum tallboy cans designed with killer graphics and boom – instant cultural fit. Here are a few reasons why they’re succeeding:Įarly on, the founders recognized something nobody else did – whether you’re hanging out at a bar, a concert, a backyard barbecue, or a company party –– if everyone else is drinking and you’re carrying a plastic water bottle, you don’t fit in. Liquid Death has been the number-one seller of water through Amazon off and on during the last two years. More than 200 brands of water from still, sparkling, flavored and CBD- laced launched since 2019. The founder, Mike Cessario believed that the path to success isn’t a product but creativity. The brand has a a current valuation of $700MM, having just raised $70MM. This year, it’s on track to grow almost another 300 percent, to $130 million. Sold in more than 60,000 retail outlets–including 7-Eleven, Whole Foods, Publix, and Target–it raked in $45 million in 2021, up 300 percent over the previous year. Since launching in 2017, Liquid Death has become one of the fastest-growing nonalcoholic beverage brands in history. The company is currently projecting $130MM in sales for 2022, up from $45MM in 2021. They also see the buzz created by their messaging, and heavy buyers will generate interest for light buyers, which is vital for sales and growth. ![]() Why? Because they’ve proven how marketing differentiation and a solid brand strategy can make a difference where it counts – sales. It’s Just Water.įor a few years, I’ve been singing the praises of one of my favorite brands – Liquid Death Mountain Water. ![]() Phillip shares his respect for Liquid Death Mountain Water. A guest post by Phillip Oakley, a brand strategist, energetic speaker, foodie, and proud Dad. ![]()
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